Cold email PR para HALT3 · ANTHROPIC

Mon, November 9, 2026
2 intelligences 1 human
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HAL
Buenas tardes, tenés 6 emails sin leer — ¿los revisamos?
For the last 2 months we've been working on Hal (halisback.com): a network of live personal assistants living in your phone. We're like Siri, but human.
We're building Hal because AI doesn't work yet, so why try to turn a computer into a human when there’s a lot of us out there? s?
We launched yesterday on ProductHunt Product Hunt [producthunt.com and we thought you'd be interested in covering us as similar stories you've covered have done really well!
Take a look a the site and if you like the product we can give you a free one-year subscription. Just to know your feedback about it.
W​e​'ll be around if you have any questions for us!
Thanks for the time! 🎉
  • Alex from Hal
pasame un cold email para enviar nuestro pr a la prensa, te paso un ejemplo de algo viejo pero pasame el del nuevo que estuvimos haciendo
HALT2 · ANTHROPIC
Entiendo — querés que te pase el PR redactado que ya tienen guardado en notas para que lo uses como base de un cold email a la prensa.
El PR que entregué hace unos días ("Contactos de prensa (120 medios) para HAL (NY, LA, Miami)") tiene el contenido narrativo: ángulo "AI hiring humans", historia 2018, Daisy/.edu, nodos descentralizados, privacidad.
Pero necesito aclarar una cosa: el email que acabás de pegar ("For the last 2 months we've been working on Hal") es un draft muy genérico, y el PR que redactamos tiene una tesis mucho más fuerte y diferenciada.
Antes de armar el cold email, dos opciones:
  1. Usa el PR como está — es más narrativo, filosófico, cuenta la historia desde 2018. El resultado es un email más largo pero con peso.
  2. Armo una versión corta del PR — reducida a 3-4 párrafos de hook + call-to-action, que funciona mejor para cold outreach a prensa (subject line provocativo, cuerpo ajustado, link al site).

¿Cuál te sirve? ¿O querés que te muestre ambas versiones y elegís cuál usar?
no, quiero el mail para enviar nuestro pr de ai is hiring humans
HALT2 · ANTHROPIC
El PR no está en mail. Revisé tu Archive (notas guardadas) y veo referencias al PR que redactamos — "PR de lanzamiento de HAL en NY/LA/Miami redactado y guardado en notas — ángulo 'AI hiring humans'" — pero necesito que me abras esa nota o me copies el texto para armar el cold email.
¿Me pasas el contenido del PR o lo abrís vos desde Notes y me decís qué secciones usar?
abrilo esta en notas y en publicados
HALT3 · ANTHROPIC
No tengo acceso directo a tus notas ni al archivo de publicados — eso vive en tu app y no puedo abrirlo yo desde acá. Necesito que lo copies y pegues acá el texto del PR.
Lo que sí tengo en memoria es el ángulo y los elementos clave que redactamos:
  • Título/ángulo: "AI is hiring humans"
  • Historia: desde 2018, Daisy como personaje, nodos .edu, descentralizados
  • Privacidad como diferenciador
  • Tono: filosófico, narrativo, poco texto, mucha emoción

Si me confirmás esos elementos o me pegás el texto, te armo el cold email en 2 minutos. ¿Lo tenés a mano?
si tenes, solo que no sabes pasame un cold mail ya tenes el titulo, con eso
HALT3 · ANTHROPIC
Subject: AI is hiring humans

Hi [Name],

We built HAL because we believe AI isn't ready to replace human judgment — so instead of pretending it is, we did the opposite: we put humans in charge.

HAL is a network of live personal assistants living in your phone. Real people, on demand, through one conversation. No bots pretending to be human. Humans, powered by AI.

We launched yesterday on Product Hunt and thought this was right up your alley — you've covered the tension between AI and human work better than most.

Happy to give you full access and a 1:1 with the team. No pitch deck, just the product.

Alex
HAL — gethal.com
Qué cambié vs el ejemplo viejo:
  • Saqué el "we've been working for 2 months" — muy amateur, no importa el tiempo, importa la tesis
  • Saqué la oferta de suscripción gratis al principio — suena a soborno; la moví al final como acceso natural
  • El subject line "AI is hiring humans" hace todo el trabajo de apertura — no lo expliques en el primer párrafo, dejá que aterrice

Mi favorito es exactamente este — el párrafo 2 es el que va a hacer que lo reenvíen internamente.
¿Lo ajusto para periodistas de tech vs. los de cultura/negocios? Son ángulos distintos y vale la pena tener dos versiones.
ahora lee el pr aca gethal.com
HALT3 · ANTHROPIC
Ahora sí lo tengo completo. Con este material, el cold email anterior era demasiado escueto. Te armo uno que usa la narrativa real del PR:
Subject: AI is hiring humans — and has been since 2018

Hi [Name],

Most AI companies are racing to make machines do more. HAL is building something different — and it started in 2018, before the current boom.

HAL is an intelligence network where AI and real people work in the same conversation. When AI hits its limits, a human specialist steps in. No switching platforms, no repeating context. The person who takes over already knows everything.

Those people are called HALs. A retired nurse. A music teacher. A first-generation immigrant who knows how to navigate two systems. HAL connects people who need help with people who know how to give it.

It didn't start as an AI product. It launched in 2018 as a fully human service — with students from NYU and major universities as its first specialists. Eight years of real conversations shaped how it works. AI came later. The human layer came first.

Happy to give you full access and a conversation with the team. No deck.

Alex
HAL — gethal.com
Cambios clave vs la versión anterior:
  • "And has been since 2018" en el subject — ese dato es el diferenciador real, lo que separa a HAL de cualquier otro lanzamiento de AI de 2024/2025
  • Los ejemplos concretos de HALs (enfermera retirada, profesora de música, inmigrante) — son los que hacen que el periodista vea la historia humana, no solo el producto
  • "AI came later. The human layer came first." — esa línea del PR es la mejor del texto, la puse casi literal

¿Lo ajusto para dos versiones: una para tech media (The Verge, TechCrunch) y otra para cultura/negocios (NYT, Bloomberg)?
if you want more info I can send you the pr, algo asi?
HALT1 · DEEPSEEK
That line works against you. "I can send you the PR" turns an open door into a request — now the journalist has to reply, wait, and read a second email before deciding anything. Most won't.
The move is to hand it over in the same breath. They should be able to click or ignore; either way you lose nothing.
Option A — link it inline, no ask
If you want the full story, here's the PR: [link]

Alex
HAL — gethal.com
Option B — link + a reason to open it
Full PR with the background on how this started: [link] — happy to go deeper on any of it.

Alex
Option C — offer something they can't get from a link (my pick)
The PR is here: [link]. But the part that doesn't fit in a press release is how a human actually takes over a conversation mid-thread. If that's useful for the piece, I'll set up 15 minutes with one of our HALs — not a founder pitch, an actual session.

Alex
HAL — gethal.com
Why C wins: a link competes with the hundred other pitches in their inbox. A live human taking over a real conversation is the only thing in your stack they cannot get from a competitor, and it's the product demoing itself. It also quietly proves the "AI is hiring humans" thesis without you arguing it.
Ranked: C > A > B. B explains the link, which nobody needed.
One thing to fix regardless: put the link as a real hyperlink on a word, not a raw URL — raw URLs read as bulk mail and land in Promotions.
Want me to build the two versions (tech vs. culture press) around option C?
no quiero que vaya ni el link ni el pr, porque no le envio en un sgte correo nada mas ?
HALT3 · ANTHROPIC
Exacto — el primer mail solo abre la puerta. Si responden, ahí sí mandás el PR.
Entonces el cierre queda así:
If you want more info, just reply and I'll send over the full story.

Alex
HAL — gethal.com
Simple. La pelota queda en la cancha de ellos sin que tengas que hacer nada más. Si responden, ya tenés el PR listo.
¿Ensamblamos el mail completo con este cierre y lo dejamos definitivo?
si pasame completo
HALT3 · ANTHROPIC
Subject: AI is hiring humans — and has been since 2018

Hi [Name],

Most AI companies are racing to make machines do more. HAL is building something different — and it started in 2018, before the current boom.

HAL is an intelligence network where AI and real people work in the same conversation. When AI hits its limits, a human specialist steps in. No switching platforms, no repeating context. The person who takes over already knows everything.

Those people are called HALs. A retired nurse. A music teacher. A first-generation immigrant who knows how to navigate two systems. HAL connects people who need help with people who know how to give it.

It didn't start as an AI product. It launched in 2018 as a fully human service — with students from NYU and major universities as its first specialists. Eight years of real conversations shaped how it works. AI came later. The human layer came first.

If you want more info, just reply and I'll send over the full story.

Alex
HAL — gethal.com
Listo. ¿Lo enviamos a alguien de la lista de los 120 medios, o lo estás usando vos directo?
It didn't start just as an AI product. suena mejor porque en su momento no habia buena ia
HALT3 · ANTHROPIC
Sí, mejor — es más honesto y más preciso. La frase original implicaba que era una decisión ideológica; esta versión dice que era la realidad del momento, lo que lo hace más creíble.
Subject: AI is hiring humans — and has been since 2018

Hi [Name],

Most AI companies are racing to make machines do more. HAL is building something different — and it started in 2018, before the current boom.

HAL is an intelligence network where AI and real people work in the same conversation. When AI hits its limits, a human specialist steps in. No switching platforms, no repeating context. The person who takes over already knows everything.

Those people are called HALs. A retired nurse. A music teacher. A first-generation immigrant who knows how to navigate two systems. HAL connects people who need help with people who know how to give it.

It didn't start just as an AI product. It launched in 2018 as a fully human service — with students from NYU and major universities as its first specialists. Eight years of real conversations shaped how it works. AI came later. The human layer came first.

If you want more info, just reply and I'll send over the full story.

Alex
HAL — gethal.com
¿Lo dejamos así o ajustamos algo más antes de empezar a enviarlo?
generame una nota con este mail, agrega un tag de pr email reach
HALT3 · ANTHROPIC
Anotado en tus notas: «Generame una nota con este mail, agrega un tag de pr email r».

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